People in the New York area have a thing for Mallomars. Nabisco makes the chocolatey, marshmallowy goodness available only from September to March, so we have the entire summer to long for the cookies that go away because someone said “marketing gimmick.” In 2004, when Late Night with Conan O’Brien was sill on the air, Pierre Bernard addressed this issue as part of Pierre Bernard’s Recliner of Rage.

P.S. Stockpiling Mallomars doesn’t work because they are made to be eaten by the boxful.