The Price Is Right is looking for its first ever male model. On August 30, the process of finding a male model will start with an open casting call. The casting call will take place at KCBS Studios, 4024 Radford Avenue, Studio City, CA 91604 from 10am to 2pm. At the casting call, The Price is Right‘s producers and current female models interview and judge hopefuls on “verbal skills, posing and ability to properly showcase a product.”
The model search competition will be posted on The Price is Right‘s YouTube channel and priceisright.com in five installments starting on September 28, which is also the day the finalists will be announced on the show. During the competition, potential models will demonstrate their modeling skills and on-camera presences in multiple challenges. At the end of each challenge, a contest will be eliminated. However, some of the eliminated contestants will be able to get back into the game.
Viewers will chose the winner, who will receive a one-week modeling gig on the show. Voting will take place online from September 28 to October 4. The winning male model will make his debut on October 15.