Since 1997, Netflix has been a go-to for easy access to movies through the web. Expanding its content, Netflix has quickly become an easy way to watch television. The percentage of users who prefer to stream television went from 19 percent to 27 percent in the last year and it is likely to increase. This trend is not only changing the way people watch their shows, but could be good for TV in many ways.
Television is an ever evolving medium that continues to change every day. In fact, the more television that becomes available, the less necessary it is to actually watch it on a television screen. The vast number of show options makes following the intended schedule a nearly impossible task. In this respect, Netflix allows television viewers the ability to watch shows they never have they never time to see or even know about. A marathon of episodes is presented to a Netflix user in a way television does not offer.