The Opportunities for Ms. Brown and the M&M’s Brand
On February 5th 2012, during SuperBowl XLVI, a new M&Ms commercial was shown. In it a new character was introduced: Ms. Brown, who is voiced by former Miss America Vanessa Williams.
So was adding Ms. Brown a good idea?
Before Ms. Brown was introduced, the only female character in the group was the flirtatious Ms. Green. In Ms. Brown’s debut commercial, it was clever that they played with the aspect that she looked “naked” compared to the other M&Ms.