According to Variety and every other media outlet, including NBC, Leno may return to primetime. Yes, it’s on cable. Fortunately for Conan O’Brien, Leno’s potential new show will air on CNBC and will be about cars. Basically, CNBC has decided to ignore what could be considered its mission statement: to provide financial news. I guess they figure as long as they air Squawk Box no one’s going to mind Jay Leno’s car show after trading hours. (To be fair, CNBC has filled out their schedule with reruns of Late Night with Conan O’Brien in the past because a network wouldn’t last long if it only operated from 4am to 7pm.)
CNBC is not the first place most people would turn to at all, especially for primetime programming. Other Mad Money with screaming lunatic Jim Cramer and maybe Squawk Box, few people can name a show on CNBC. While most people will ignore The Profit simply because its on a channel more concerned with the Dow Jones Industrial Average than providing mainstream entertainment, they will be missing out a show that is in the same mold as Tabatha’s Salon Takeover and the extremely popular Restaurant Impossible.