CNBC is not the first place most people would turn to at all, especially for primetime programming. Other Mad Money with screaming lunatic Jim Cramer and maybe Squawk Box, few people can name a show on CNBC. While most people will ignore The Profit simply because its on a channel more concerned with the Dow Jones Industrial Average than providing mainstream entertainment, they will be missing out a show that is in the same mold as Tabatha’s Salon Takeover and the extremely popular Restaurant Impossible.

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