CNBC Knows How To Make ‘The Profit’
CNBC is not the first place most people would turn to at all, especially for primetime programming. Other Mad Money with screaming lunatic Jim Cramer and maybe Squawk Box, few people can name a show on CNBC. While most people will ignore The Profit simply because its on a channel more concerned with the Dow Jones Industrial Average than providing mainstream entertainment, they will be missing out a show that is in the same mold as Tabatha’s Salon Takeover and the extremely popular Restaurant Impossible.
On The Profit, Marcus Lemonis goes to struggling businesses and takes over for a week, but there’s a catch: he puts his own money on the line. In return for his cash, Marcus expects to be made a partner and a percentage of the profits. Of course, the business owners know they need Marcus’s help, but refuse to change and reluctantly give up control. While it sounds like the show would pretend that there is always a happy ending, it doesn’t. Marcus doesn’t visit these businesses out of the goodness of his heart or because some television producers decided to throw a couple thousand dollars his way. Marcus does this because he wants to make money.
Marcus is really good at turning businesses around. The business owners featured always doubt Marcus’ ability to understand their industry. Yes, Marcus isn’t an expert on cars or flowers, but he knows how to make a profit, which is all that really matters. Sometimes the business owners come around and set the business up to become a franchise, such as in the Car Cash episode. Other times, the owner takes Marcus’s money and time, claims Marcus did nothing, and tries to take the money and run as Hank did in the Jacob Maarse Florists episode.
If you ever do business with Marcus, don’t do what Hank did. Marcus is serious about getting his money’s worth. The property owned by Jacob Maarse Florists now has a lien against it.
Want to see Marcus in action? The Profit airs on CNBC Tuesday nights at 10pm. In case you miss it, CNBC reruns the show several times throughout the week.
Posted on August 7, 2013, in Cable, CNBC, Primetime, Reality TV and tagged car cash, cnbc, cnbc prime, jacob maarse florists, marcus lemonis, reality tv, struggling businesses, the profit. Bookmark the permalink. 2 Comments.