Out of all the characters, Stuart Pritchard is the worst. Stuart thinks he’s a player, but he doesn’t even know when a woman is hitting on him. When Jessica does point it out, Stuart awkwardly tries to act cool, which demonstrates exactly how uncool he is, yet sometimes he gets the girl. “The Date” had him ask a girl from his gym’s smoothie bar appear clearly interested in him, but Stuart thinks she’s just making fun of his Britishness because she says things like “top of the morning to you” and “cheerio.” Once Stuart understands the situation, he ends up knocking over all the drinks in the refrigerator. In his head, leaning against the fridge is cool. Everyone else knows attempting to look cool only makes you look clueless.
Stuart Pritchard doesn’t deserve his friends. For some reason, Wade puts up with Stuart’s wannabe Casanova lifestyle and allows Stuart to control his life, even though all Wade wants is his wife to take him back. In “The Limo,” Wade rents a limo, so that he could take his wife, who he is currently separated from, on a special date. Wade’s wife tells him to get lost. Instead of having Wade cancel the limo, Stuart decides to have a party in it on Wade’s dime.
Hello Ladies may take place in Los Angeles and air on an American channel, HBO, but it is a pretty standard modern British sitcom. Every character is an awkward person, who doesn’t know how to function in normal settings. In this case, Stuart Pritchard (Stephen Merchant) leads his group of awkward male friends around LA nightlife as an attempt to pick up women. Spoiler alert, it doesn’t have the outcome they wanted.
Stuart’s best friend is Wade, whose wife recently left him. Wade somehow manages to walk into doors that don’t exist. This is a man who introduces himself to women in a bar as Wade as in Roe vs. Wade. As if that wasn’t bad enough, he then goes on to remind the women- he and Stuart barely know, yet want to have sex with- that it was the court case about abortion. Stuart digs the hole deeper by saying, “Let’s not talk about abortion before we have to.” That line pretty much sums up Hello Ladies‘ premise in a blunter fashion: men looking for cheap meaningless sex. You could easily think of Stuart as a gawky unsuccessful Joey Tribbiani.